An Empirical Review of HR Practices and Modernization in India's Retail Sector

• Nalla Bala Kalyan*

Abstract

Abstract The success of an organization largely depends on its human resources. Human Resource Management (HRM) plays a vital role in achieving the organizational objectives. The retail sector has played a phenomenal role in India with a tremendous contribution to the Indian economy. The market after 2021 has been an eye-opening time for the Indian retail sector. The industry saw a decline of 8.5% in FY 2021, but it recovered in 2022 to reach $836 billion with an 81.5% contribution from traditional retail. However, the COVID-19 disruptions led to a rapid increase in e-commerce and digital adoption. Now, brands across segments are concentrating on increased online presence and direct sales as customers continue to shop online. This study concentrates on HR challenges in the retailing industry of the Chennai Region. In this article, the HR practices are analysed through HR planning, training, and selective hiring factors using Chi Square Test, ANOVA, Correlation and Regression.

Keywords

Human Resource, HRM practices, Modernization, Organizational Goals

Ahead of Print Date : 2023-12-12