Journal of Management Research and Analysis

Print ISSN: 2394-2762

Online ISSN: 2394-2770

CODEN : JMRABX

Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...


Toolkit for digital agricultural marketing in Post- Covid-19 period

  • M. S. Sadiq,  
  • I. P. Singh,  
  • N . Karunakaran,*  
  • I. K. Nazifi,  
  • M. M. Ahmad

Abstract

For either large or small enterprises, marketing is crucial to success. To increase brand awareness, traditional marketing strategies included a mix of print, broadcast, and outdoor advertisements. The growth and adoption of technology has a big impact on marketing. Companies began utilizing a mix of traditional and digital marketing after the onset of digitalization. To reach and engage web-savvy customers as per their preferences and convenience, technology must be integrated with marketing. Digital marketing is now seen as the component of the marketing mix that is most crucial. It has expanded quickly over the last few years as more and more companies understand the value of having a strong online presence.


Keywords

Technology; Digital; Marketing; Strategy; Covid-19


Ahead of Print Date : 2024-04-10







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