Journal of Management Research and Analysis

Print ISSN: 2394-2762

Online ISSN: 2394-2770

CODEN : JMRABX

Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...

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Digital social media marketing as a surmounting measure in Post-Covid-19 era

  • M. S. Sadiq,  
  • I. P. Singh,  
  • N . Karunakaran,*  
  • M. M. Ahmad,  
  • I. K. Nazifi

Abstract

Web theory is a relatively young field and the technicians at the vanguard of Web design are often not sufficiently academically oriented to create the pertinent theories, there is a dearth of literature in this area. The modern world is online, making social media the most pervasive, dynamic, and crucial of all modern marketing tools. They will be a part of every marketing campaign that is successful. Businesses are investing in digital marketing more and more as awareness of its importance grows, as do the demands placed upon it. It must adapt to changing consumer behavior in order to stay competitive and draw in new clients. They must also adjust how they interact with their existing clientele.


Keywords

Digital; Social media; Marketing; Covid-19


Ahead of Print Date : 2024-04-10







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