Journal of Management Research and Analysis
Official Publication of Innovative Education and Scientific Research Foundation
Official Publication of Innovative Education and Scientific Research Foundation
Print ISSN: 2394-2762
Online ISSN: 2394-2770
CODEN : JMRABX
Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...Original Article
Author Details :
Volume : 7, Issue : 2, Year : 2020
Article Page : 60-63
https://doi.org/10.18231/j.jmra.2020.013
Abstract
Postal saving system provide depositors an access to bank, a safe and convenient method to save money and to promote saving. Investment culture refers to the attitude, awareness and institutions in placing their savings in various financial assets. Post office saving bank is the largest savings institutions in the country which provides numerous benefits to investors. There are a number of attractive schemes, well designed to meet the individual requirements of different investors. It is noted that the study is conducted focusing the attitude of investors on post office saving scheme, various schemes provided through post office, level of satisfaction of investors and amenities in post offices. The investors’ attitudes in rural areas have greater significance in formulation of policies for the development and regulations of savings in general and protection and promotion of household investors in particular.
Keywords: Post office saving, Attitude, Rural investors, Kerala.
How to cite : Karunakaran N, Babu A, Post office savings and attitude of rural investors in Kerala: A study from Kasaragod district. J Manag Res Anal 2020;7(2):60-63
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