Journal of Management Research and Analysis
Official Publication of Innovative Education and Scientific Research Foundation
Official Publication of Innovative Education and Scientific Research Foundation
Print ISSN: 2394-2762
Online ISSN: 2394-2770
CODEN : JMRABX
Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...Original Article
Author Details :
Volume : 7, Issue : 2, Year : 2020
Article Page : 68-72
https://doi.org/10.18231/j.jmra.2020.015
Abstract
Online shopping is growing all over the world and is an easy solution for the people in the busy life. Recently there has been massive change in the way of customer’s shopping and online shopping saves crucial time of people. Youth contributes a considerable proportion in India and significantly larger share than global internet users. The increase of online shopping has become a trend for consumers. The study indicates that pattern and preference towards online is mainly due to reasons like cash on delivery, discounts and different type of quality products offered. Increasing use of internet, satisfactorily results in online shopping, rise in standard of living, influence of friendship and attractive offers had affected college students to prefer online shopping.
Keywords: Online shopping, College students, Pattern, Preference, Kasaragod.
How to cite : Karunakaran N, Jacob L, Online shopping among college students in Kasaragod: pattern and preference. J Manag Res Anal 2020;7(2):68-72
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