Journal of Management Research and Analysis
Official Publication of Innovative Education and Scientific Research Foundation
Official Publication of Innovative Education and Scientific Research Foundation
Print ISSN: 2394-2762
Online ISSN: 2394-2770
CODEN : JMRABX
Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...Case Report
Author Details :
Volume : 7, Issue : 3, Year : 2020
Article Page : 131-132
https://doi.org/10.18231/j.jmra.2020.030
Abstract
Shopping trends among youngsters in every town have transformed. Fun and leisure shopping is on rise. Mall culture has replaced traditional shops. Youngsters are more attracted towards malls. In present study we analysed mall charisma of attracting young people. We found young population of Hubli-Dharwad town have preferred malls over unorganised shops. They enjoy shopping in clean, cool surrounding having categorically organised products and feel prestigious to purchase from such malls.
Keywords: Shopping malls, Youngsters, Attractions, Mall culture, Ambience, Shopping trends.
How to cite : Trivedi P, Trivedi D , Shopping mall’s attraction among Hubli – Dharwad youngsters: A survey. J Manag Res Anal 2020;7(3):131-132
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