Journal of Management Research and Analysis
Official Publication of Innovative Education and Scientific Research Foundation
Official Publication of Innovative Education and Scientific Research Foundation
Print ISSN: 2394-2762
Online ISSN: 2394-2770
CODEN : JMRABX
Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...Original Article
Author Details :
Volume : 7, Issue : 4, Year : 2020
Article Page : 154-158
https://doi.org/10.18231/j.jmra.2020.037
Abstract
Covid-19 has impacted all industries globally in a big way. The Indian two wheeler industry is no exception. The Indian two wheeler Industry is considered to be one of the biggest industries of the world, which contributes significantly to the economic growth of the country. Indian automobile market is one of the most competitive one, with many big players into the fray. The number of two wheeler users is increasing every year, especially with more and more women now owning a two wheeler. Majority of the two wheeler owners reside in rural India. The world is changing very rapidly, but the world of women folk is changing faster. Traditionally the women still continue to manage the house, but now are also venturing out of their homes to seek higher education and make a successful career. Understanding the perception of females towards brands remains a complex, but a topic of strong interest for researchers. The study was undertaken to assess the factors considered to be important by women when choosing to buy a two wheeler in the district of Palghar. The sample considered for research was 150 respondents. The data required for the study has been collected through questionnaire and has been analyzed through statistical techniques and tools such as simple percentage, and Chi Square test.
Keywords: Automobile, Brand, Two wheeler, Perception, Industry.
How to cite : Jain A, Joshi N , Mayee A J, Factors motivating buying behavior of female two wheeler users in the district of Palghar. J Manag Res Anal 2020;7(4):154-158
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