---

Imparting medical knowledge to pharmaceutical sales force

---

Review Article

Author Details : Sunil Chaudhry*, Vishwas Sovani

Volume : 8, Issue : 4, Year : 2021

Article Page : 152-154

https://doi.org/10.18231/j.jmra.2021.031

Suggest article by email

Get Permission

---

Abstract

Key customers of the pharmaceutical industry are qualified medical practitioners. To be able to stand their ground the sales representative needs training about medical terminology, the relevant disease, the molecule being marketed and some competitor information. A short induction could be followed by ongoing refresher training either face to face or online. The medical department has a major role to play here. Product launch training is planned by medical and marketing team based on the feature benefits of the product being launched. The training unit of the medical department of pharma companies are an inseparable part of the whole marketing effort.

Keywords: Training, Salesforce, Performance, Customer orientation, Effectiveness

How to cite : Chaudhry S, Sovani V, Imparting medical knowledge to pharmaceutical sales force. J Manag Res Anal 2021;8(4):152-154

This is an Open Access (OA) journal, and articles are distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 License, which allows others to remix, tweak, and build upon the work non-commercially, as long as appropriate credit is given and the new creations are licensed under the identical terms.