Journal of Management Research and Analysis
Official Publication of Innovative Education and Scientific Research Foundation
Official Publication of Innovative Education and Scientific Research Foundation
Print ISSN: 2394-2762
Online ISSN: 2394-2770
CODEN : JMRABX
Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...Original Article
Author Details :
Volume : 9, Issue : 1, Year : 2022
Article Page : 29-36
https://doi.org/10.18231/j.jmra.2022.007
Abstract
The objective of this study is to identify customer usage of patanjali products, factors influence to buy patanjali products, customer attention towards patanjali products, to identify consumer decision-making process through aida model, and evaluate the satisfaction level of customers after purchase based on ads. I have taken 301 samples for my project and used descriptive as well as exploratory research. I have used random sampling technique to choose the respondents. The statistical tools used for the evaluation of data is t-test, garret ranking and frequency analysis. The study covers the impact of advertising on the consumer buying decision. Furthermore, the work highlights the meaning of advertising as a promotional tool; it also examines the impact of advertising on customers concerning new products. When the study conducted on people of davanagere city, regarding usage of patanjali products, it has come to light that majority people uses patanjali products frequently, people also ranked message as first factor to buy patanjali products followed by information about the product and quality, and then many people shed some light on that television grabs their attention to watch advertisements.
Keywords: Customer Usage, AIDA, Satisfaction, Advertisement
How to cite : Phatak G, Hongal P, Nagaphanindra N, Impact of advertisement on products. J Manag Res Anal 2022;9(1):29-36
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