Journal of Management Research and Analysis
Official Publication of Innovative Education and Scientific Research Foundation
Official Publication of Innovative Education and Scientific Research Foundation
Print ISSN: 2394-2762
Online ISSN: 2394-2770
CODEN : JMRABX
Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...Original Article
Author Details :
Volume : 9, Issue : 4, Year : 2022
Article Page : 207-209
https://doi.org/10.18231/j.jmra.2022.041
Abstract
Digital technology is present within each stage of process and are present at all the stages as well. There are two types of models in digital servitization. These two are continuous and discontinuous processes. The continuous model helps to develop the existing business model of the company and enhances it for better understanding. Discontinuous model makes a whole new business model for the company and scraps out the old model. The company has to change its whole business model when they adopt discontinuous model for itself. This model is more time consuming and more costly than the other.
Keywords: Digital Servitization, Servitization, Transformation
How to cite : Parate V, Hiremath B V, Tailor R K, Digital servitization: An effective tool of attracting customers in modern business world. J Manag Res Anal 2022;9(4):207-209
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