Journal of Management Research and Analysis

Print ISSN: 2394-2762

Online ISSN: 2394-2770

CODEN : JMRABX

Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...

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Original Article


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66-71


Authors Details

E. Ambika, N Karunakaran*


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Customer behaviour on investment in deposit schemes in Kerala: A case study


Original Article

Author Details : E. Ambika, N Karunakaran*

Volume : 10, Issue : 1, Year : 2023

Article Page : 66-71

https://doi.org/10.18231/j.jmra.2023.011



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Abstract

Financial Analysis is a powerful mechanism of determining financial strengths and weakness of a firm. The financial statements are mirror which reflects the financial position and operating strength or weakness. Customer behaviours in relation to their income helped to know the trend of investment in various deposit schemes. The comparative statement, common size balance sheet and ratio analysis shows that the bank has a good financial position. Bank Surplus is increasing and liquidity position is fair but invests more in current asset than liquid asset.


Keywords: Customer behaviour, Investment, Deposit schemes, Kerala


How to cite : Ambika E, Karunakaran N, Customer behaviour on investment in deposit schemes in Kerala: A case study. J Manag Res Anal 2023;10(1):66-71

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