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Digital marketing and it’s impact on the buying behaviour of the consumers

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Original Article

Author Details : R.K. Tailor, Simran Kaur*

Volume : 10, Issue : 2, Year : 2023

Article Page : 128-134

https://doi.org/10.18231/j.jmra.2023.022

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Abstract

In this highly competitive and innovation progression market the use of web has increased unexceptionally which have forced the market to move from traditional old form to new digital marketing. The recent expansion and advancement of web use or commitment of buyer and sellers have increased as the result of which consumers approach is changing and companies should have in depth examination of it. Therefore, this research studies is conducted to analyse the impact of digital marketing on the consumer’s buying behaviour in this cutthroat market. Digital marketing refers to the way through which one can display alludes to promotion depicted by using advanced channels like online entertainment, emails and portable applications. It give customer open doors to examine the product launched by companies and do comparison accordingly. Customer has access to products not only within the countries but throughout the world and all these has become possible only through digital marketing.

Keywords: Digital Marketing, Satisfaction, Consumer Behaviour

How to cite : Tailor R, Kaur S, Digital marketing and it’s impact on the buying behaviour of the consumers. J Manag Res Anal 2023;10(2):128-134

This is an Open Access (OA) journal, and articles are distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 License, which allows others to remix, tweak, and build upon the work non-commercially, as long as appropriate credit is given and the new creations are licensed under the identical terms.