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The power of creativity in print advertising: A study of its relevance in today's market

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Original Article

Author Details : Krishna Yatin Thakkar*, Nimit J Ganatra

Volume : 10, Issue : 3, Year : 2023

Article Page : 169-172

https://doi.org/10.18231/j.jmra.2023.029

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Abstract

In today's highly competitive market, businesses are constantly seeking innovative ways to capture the attention of consumers. Print advertising has been a staple in marketing for decades, but with the rise of digital media, its relevance has been called into question. This research aims to explore the use of creative print advertisements in today's market, analyzing their effectiveness in capturing and retaining the attention of consumers. Through a review of literature, case studies, and consumer surveys, this study will provide insights into the key elements of effective print advertisements and their impact on brand perception and consumer behavior. The results of this research will be of interest to marketers, advertisers, and businesses seeking to leverage the power of creativity in their print advertising campaigns.

Keywords: Print advertising, Creativity, Marketing, Consumer behaviour, Brand perception, Effectiveness, Digital media, Attention

How to cite : Thakkar K Y, Ganatra N J, The power of creativity in print advertising: A study of its relevance in today's market. J Manag Res Anal 2023;10(3):169-172

This is an Open Access (OA) journal, and articles are distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 License, which allows others to remix, tweak, and build upon the work non-commercially, as long as appropriate credit is given and the new creations are licensed under the identical terms.