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Retailer’s perception of curry powder brands in Kerala

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Original Article

Author Details : Sanushma. S , N. Karunakaran*

Volume : 10, Issue : 3, Year : 2023

Article Page : 186-190

https://doi.org/10.18231/j.jmra.2023.032

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Abstract

The perception of retailers is crucial for consumer trust, brand reputation, and competitive advantage. It influences customer choices, employee engagement, investor confidence, and supplier relationships, ultimately impacting the success and sustainability of retail businesses. This research study explored the retailers' perception towards curry powders in Kerala. The findings provide valuable insights into the factors that influence retailers' perceptions and shed light on their preferences and attitudes towards curry powders. Retailers play a crucial role as intermediaries between curry powder manufacturers and consumers. Their perceptions shape their product selection, merchandising decisions, and customer recommendations. Gaining insights into retailers' preferences and attitudes can aid curry powder manufacturers in developing effective marketing strategies, enhancing product quality, and meeting consumer demands.

Keywords: Retailer, Perception, Curry Powder, Kerala,

How to cite : Sanushma. S, Karunakaran N, Retailer’s perception of curry powder brands in Kerala. J Manag Res Anal 2023;10(3):186-190

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