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Digital social media marketing as a surmounting measure in Post-Covid-19 era

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Review Article

Author Details : M.S. Sadiq, I.P. Singh, N. Karunakaran*, I.K. Nazifi, M. M. Ahmad

Volume : 11, Issue : 2, Year : 2024

Article Page : 77-84

https://doi.org/10.18231/j.jmra.2024.015

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Abstract

Web theory is a relatively young field and the technicians at the vanguard of Web design are often not sufficiently academically oriented to create the pertinent theories, there is a dearth of literature in this area. The modern world is online, making social media the most pervasive, dynamic, and crucial of all modern marketing tools. They will be a part of every marketing campaign that is successful. Businesses are investing in digital marketing more and more as awareness of its importance grows, as do the demands placed upon it. It must adapt to changing consumer behavior in order to stay competitive and draw in new clients. They must also adjust how they interact with their existing clientele.

Keywords: Digital, Social media, Marketing, Covid­19

How to cite : Sadiq M, Singh I, Karunakaran N, Nazifi I, Ahmad M M, Digital social media marketing as a surmounting measure in Post-Covid-19 era. J Manag Res Anal 2024;11(2):77-84

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