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Toolkit for digital agricultural marketing in Post- Covid-19 period

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Review Article

Author Details : M.S. Sadiq, I.P. Singh, N. Karunakaran*, I. K. Nazifi, M. M. Ahmad

Volume : 11, Issue : 2, Year : 2024

Article Page : 85-93

https://doi.org/10.18231/j.jmra.2024.016

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Abstract

For large and small enterprises, marketing is crucial to success. To increase brand awareness, traditional marketing strategies included a mix of print, broadcast, and outdoor advertisements. The growth and adoption of technology has a big impact on marketing. Companies began utilizing a mix of traditional and digital marketing after the onset of digitalization. To reach and engage web-savvy customers as per their preferences and convenience, technology must be integrated with marketing. Digital marketing is now seen as the component of the marketing mix that is most crucial. It has expanded quickly over the last few years as more and more companies understand the value of having a strong online presence.

Keywords: Technology, Digital, Marketing, Strategy, Covid­19

How to cite : Sadiq M, Singh I, Karunakaran N, Nazifi I K, Ahmad M M, Toolkit for digital agricultural marketing in Post- Covid-19 period. J Manag Res Anal 2024;11(2):85-93

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