Journal of Management Research and Analysis
Official Publication of Innovative Education and Scientific Research Foundation
Official Publication of Innovative Education and Scientific Research Foundation
Print ISSN: 2394-2762
Online ISSN: 2394-2770
CODEN : JMRABX
Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...Original Article
Author Details :
Volume : 11, Issue : 4, Year : 2024
Article Page : 235-242
https://doi.org/10.18231/j.jmra.2024.040
Abstract
Mergers and Acquisitions have been the most popular means of inorganic expansion of companies. It is extensively used for restructuring business organizations. The growing number of internet users, a more secure and convenient transaction system, coupled with lucrative offers and a 24x7 delivery system are the common drivers of growth. For Indian companies wishing to expand beyond India’s borders, mergers and acquisitions have become a popular method to access new markets rapidly.The immediate economic effects include potential job creation and increased investment in technology and infrastructure. With Flipkart raising $1 billion in fresh funds and Amazon pouring $2 billion into the Indian market, many existing players could fall off the investors' radar paving the way for a race between Amazon and Flipkart in India. The 2014 merger between Flipkart and Myntra marked a significant consolidation in the Indian e-commerce sector, aimed at bolstering Flipkart’s competitive stance against global rival Amazon. This paper explores the regulatory aspects of the merger control process, focusing on how the acquisition sought to mitigate the competitive threat posed by Amazon.
Keywords: Mergers and Acquisitions (M&A), Inorganic expansion, Indian companies, Competition, Infrastructure, Ecommerce, Economic impact
How to cite : George A M, Karunakaran N, Flipkart-Myntra: Merger control between Amazon threat and short-run effects on the Indian economy. J Manag Res Anal 2024;11(4):235-242
This is an Open Access (OA) journal, and articles are distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 License, which allows others to remix, tweak, and build upon the work non-commercially, as long as appropriate credit is given and the new creations are licensed under the identical terms.
