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E-Marketing - Leading edge for booming business world wide

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Original Article

Author Details : Ashok Panigrahi

Volume : 3, Issue : 3, Year : 2016

Article Page : 131-135

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Abstract

E- Marketing, which is also called internet marketing, involves use of interactive, virtual spaces for the sake of promoting and selling goods and services. E-marketing is growing at a dramatic pace and is impacting customer and market behaviours. This has forced firms to start incorporating e-marketing as the main form of marketing and try to meet their targeted customers’ needs to the satisfaction. It is simply the use of electronic communication technologies more specifically the internet for the sale of goods or services. When e-marketing strategies implemented correctly, the return on investment (ROI) from e-marketing can far exceed that of traditional marketing strategies. E-marketing has several benefits like global reach, lower marketing cost, gives measurable results, personalization, easy to update information, more attractive, save paper, provides good conversation. It has also several disadvantages like technology dependence, privacy, security, continuous update. There are several methods of e-marketing like search engine marketing, e-mail marketing, e-prescription, viral marketing, direct to consumer advertising. All methods have several advantages and disadvantages and selection of method depends on the technology available with organization, cost of method, privacy requirement and other factors. Here we have discussed some of methods of e-marketing and when it is used, how it is different from other and how these methods can be useful to improve the marketing. We have also studied how e-marketing plays a vital role in health and pharmaceutical sector.

Keywords: E-marketing, E-Commerce, E-prescriptions, Viral Marketing

How to cite : Panigrahi A, E-Marketing - Leading edge for booming business world wide. J Manag Res Anal 2016;3(3):131-135

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