Journal of Management Research and Analysis
Official Publication of Innovative Education and Scientific Research Foundation
Official Publication of Innovative Education and Scientific Research Foundation
Print ISSN: 2394-2762
Online ISSN: 2394-2770
CODEN : JMRABX
Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...Case Report
Author Details :
Volume : 4, Issue : 4, Year : 2017
Article Page : 178-182
Abstract
Buzz-marketing is a form of viral marketing technique where mainly word of mouth is used to spread the word about a particular campaign or product by increasing conversation about it within family and other known people through social media. It has become the biggest asset in today's marketing world. The case study is about how a product, a video or an idea go viral and stays for a certain period of time then it fades, and then after a point of time it revives. The case study will look into the reasons why a thing goes viral. There are several reasons to why a product goes viral it can be word of mouth, promotions, advertisement, the case will show which of these affects more. Some of the products or ideas become a brand and stays there for a longer time but some products start with a spark and fade away easily. The case study will also show how global brands are using it to grow and how it is better than traditional marketing.
Keywords: Buzz marketing, Viral, Word of mouth, Social media, People.
How to cite : Biswas R, Tabeck P S, Buzz: Starts fades and revives. J Manag Res Anal 2017;4(4):178-182
This is an Open Access (OA) journal, and articles are distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 License, which allows others to remix, tweak, and build upon the work non-commercially, as long as appropriate credit is given and the new creations are licensed under the identical terms.
