Journal of Management Research and Analysis
Official Publication of Innovative Education and Scientific Research Foundation
Official Publication of Innovative Education and Scientific Research Foundation
Print ISSN: 2394-2762
Online ISSN: 2394-2770
CODEN : JMRABX
Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...Original Article
Author Details :
Volume : 5, Issue : 2, Year : 2018
Article Page : 207-212
https://doi.org/10.18231/2394-2770.2018.0032
Abstract
More and more festivals are organized every year around the world, in big cities and villages alike, due to the numerous benefits they are perceived to bring at local and national levels. Past research show that fairs can bring positive benefits such as economic, social and community togetherness to their host community. In addition, fairs have the ability to create memorable experience for visitors, dampen negative images regarding host community, and create activities to motivate travelers. According to Getz (1991, 1997) festivals and public celebrations are seen as unique tourist attractions and destination image makers. Events and festivals also play a significant role in the lives of communities; enhance the local image of their host community (Getz, 1993). The experiences are base on the necessary services provided to the visitors. Therefore, the paper aims to examine visitor’s experiences about various services of a famous fair i.e. Surajkund Craft Fair, Faridabad (Haryana). A structured Likert-type questionnaire was used to collect the opinions of respondents. The data was analysed using various appropriate statistical tool and the findings are presented in last part of the paper alongwith suggestions. This research clearly indicates that the Safety and Security services is major attribute of Services. Which highest 73.6 per cent visitors respond very good and lowest 1.3 per cent visitors respond very poor.
Keywords:Services, Craft Fair, Tourism, Visitors Experiences, Profile of Tourists.
How to cite : Malik S, Manisha, Festival services: A study of visitors’ experiences at surajkund craft fair. J Manag Res Anal 2018;5(2):207-212
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