Journal of Management Research and Analysis
Official Publication of Innovative Education and Scientific Research Foundation
Official Publication of Innovative Education and Scientific Research Foundation
Print ISSN: 2394-2762
Online ISSN: 2394-2770
CODEN : JMRABX
Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...Original Article
Author Details :
Volume : 5, Issue : 2, Year : 2018
Article Page : 213-216
https://doi.org/10.18231/2394-2770.2018.0033
Abstract
Online retailing is a global trend which is rapidly gaining momentum in India. The study aims to estimate the challenges and opportunities of online retail business in the Indian market. A SWOT analysis has been performed from the assessment of literature review. The growing number of internet users in India provides a great opportunity foronline retail market. With advent of various payment methods like net banking, mobile apps, wallet payments systems, the transaction procedures have easen up which lead to increase use of online buying channels. Cash on delivery has also entrusted customers. The key challenges are to maintain the privacy of customer personal and financial data, to have smooth logistics network, to improve reach of online market to rural customers, handling fake websites etc. Recommendations are made at the end suggesting that it is paramount for a large consumer market like India to put an effective framework which can help in leveraging the opportunities generated from online retail market space.
Keywords: Online retail industry, Challenges, Opportunities, SWOT, Online retail market.
How to cite : Jain S, Perspective of online retailing in India. J Manag Res Anal 2018;5(2):213-216
This is an Open Access (OA) journal, and articles are distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 License, which allows others to remix, tweak, and build upon the work non-commercially, as long as appropriate credit is given and the new creations are licensed under the identical terms.
