Journal of Management Research and Analysis

Print ISSN: 2394-2762

Online ISSN: 2394-2770

CODEN : JMRABX

Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...

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133-135


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Iyappan. V, Renuka K.J.


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A STUDY ON CUSTOMER PREFERENCE AND INVESTMENT IN COMMODITY MARKET WITH SPECIAL REFERENCE TO MONEY MANAGER COMMODITY SERVICE


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Author Details : Iyappan. V, Renuka K.J.

Volume : 2, Issue : 2, Year : 2015

Article Page : 133-135


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Abstract

 “Risk comes from not knowing what you’re doing.”
                                                                                                 -Warren Buffett

The study has been conducted by adopting survey method among clients from money manager commodity service, by using a well structured questionnaire. 115 respondents were used for the study in the convenient sampling method.
The study dealt with the importance of the customer preference and to find out the level of preference from the customers. The study provides some findings that were interrupted from the analysis of the collected data. Compared to bullion, Agri-product, metal, energy sectors, the investors are willing to prefer bullion sector (GOLD). So the firm should create awareness over other sectors.


Key words: Customer’s preference, Investment and commodity market.


How to cite : Iyappan. V, K.j. R, A STUDY ON CUSTOMER PREFERENCE AND INVESTMENT IN COMMODITY MARKET WITH SPECIAL REFERENCE TO MONEY MANAGER COMMODITY SERVICE. J Manag Res Anal 2015;2(2):133-135

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