Journal of Management Research and Analysis
Official Publication of Innovative Education and Scientific Research Foundation
Official Publication of Innovative Education and Scientific Research Foundation
Print ISSN: 2394-2762
Online ISSN: 2394-2770
CODEN : JMRABX
Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...Original Article
Author Details :
Volume : 5, Issue : 4, Year : 2018
Article Page : 397-400
https://doi.org/10.18231/2394-2770.2018.0064
Abstract
The optimistic role played by online advertisements in the marketplace progression has been fundamentally ignored by academic economists. It is only just, since the modern economic revolution, that economists have realize the benefits of online advertising and have joined the research agenda developed by researchers in marketing and other business fields. The present survey details the literature that examines the role played by online advertising in lowering the ‘full price’ to consumers which allows consumers to make the most of utility and allows the producers/retailers to maximize profits. An online advertisement carries a number of farm duties, advertising report to the community so with the intention of they can be mindful of products and build informed option amongst diverse products or brands. Advertising too settlement businesses in supporting them to put up for sale their products. The studies determine the usefulness of on an online advertisement and also examine the socio-economic development at Tamilnadu, India.
Keywords: Advertisements, URL, Display Ads, Web traffic and Post roll.
How to cite : Niyas Ahamed M, Chilar Mohamed P, A study of positive and negative role of online advertisements in the growth of modern business. J Manag Res Anal 2018;5(4):397-400
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