Journal of Management Research and Analysis

Print ISSN: 2394-2762

Online ISSN: 2394-2770

CODEN : JMRABX

Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...

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Original Article


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436- 441


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S Palaniappan*, Kavitha Shanmugam


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Diagnosis of entrepreneurial competency of selected retailers in Chennai


Original Article

Author Details : S Palaniappan*, Kavitha Shanmugam

Volume : 5, Issue : 4, Year : 2018

Article Page : 436-441

https://doi.org/10.18231/2394-2770.2018.0071



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Abstract

Retailing as an industry is undergoing phenomenon transformation in the wake of technological changes and Government policy initiatives. Retailers in general and small retailers, in particular, has to possess entrepreneurial competencies in order to survive and succeed in this turbulent environment. This paper is an attempt to diagnose the entrepreneurial competency of Provision store and Supermarket retailers in Chennai. The researcher collected data from 103 retailers and analyzed their level of entrepreneurial competency and its association with their demographic profile. The study reveals that retailers are not possessing a great deal of entrepreneurial competency. And the demographic profile of the respondents significantly impacts their entrepreneurial competencies.

Keywords: Entrepreneurial competency, Retailer, Provision stores, Supermarkets, Small business retailing.


How to cite : Palaniappan S, Shanmugam K, Diagnosis of entrepreneurial competency of selected retailers in Chennai. J Manag Res Anal 2018;5(4):436-441

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