Journal of Management Research and Analysis

Print ISSN: 2394-2762

Online ISSN: 2394-2770

CODEN : JMRABX

Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...

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214-218


Authors Details

R. Ganapathi


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A study on customers’ preference towards departmental stores in coimbatore city


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Author Details : R. Ganapathi

Volume : 2, Issue : 3, Year : 2015

Article Page : 214-218


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Abstract

A department store is a retail establishment which specializes in satisfying a wide range of the customer's personal and residential durable goods product needs; and at the same time offering the customer a choice multiple merchandise lines, at variable price points, in all product categories. Majority of customers of departmental stores are females and most of them belong to the age group of 21-30 years. Majority of customers of departmental stores are graduates and most of them are both students and employed. Besides, majority of customers of departmental stores belong to the monthly income group of Rs.10,000 – Rs.20,000. The results reveal that Kannan store is the most preferred, while, More For You is the least preferred by the customers. There is no significant association between socio-economic characteristics of customers and their preference of departmental stores. It is suggested that the departmental stores put in more efforts in making the advertising media an effective source of information in reaching the customers at large. It is also suggested to the management should appoint more number of skilled sales persons in order to attract customers.

 
Keywords: Customer, Departmental Stores, Preference.


How to cite : Ganapathi R, A study on customers’ preference towards departmental stores in coimbatore city. J Manag Res Anal 2015;2(3):214-218

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