Journal of Management Research and Analysis

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Get Permission Ambika and Karunakaran: Customer behaviour on investment in deposit schemes in Kerala: A case study


Introduction

Finance is considered to be the lifeblood of the business. Without finance a business enterprise cannot be started or operated. It is needed for starting the business, for continuing it and also for expanding in future. Finance is scarce resource also. It is also the most important aspect of business. Structure of bank is varying from country to country. The banking sector is one of the most important sectors for national development and occupies the unique place of nation’s economy. The last decade has witnessed many positive developments in the Indian banking sector. Finance and related government and financial sector regulatory entities had made several notable regulations in this sector.1 It includes strengthening prudential norms, enhancing the payments system and integrating regulations between commercial and co-operative banks.

The Indian financial system comprises of a large number of commercial banks and co-operative banks, specialized development banks for industry, agriculture, external trade and housing. Indian banks have favorably on growth, asset quality and profitability with other regional banks. Economic development of the country is evident through the soundness of the banking system.2, 3 Deregulation in the financial market, market liberalization, economic reforms have witnessed important changes in banking industry leading to incredible competitiveness and technological sophistication leading to a new era in banking.

Today large section of people, who have minimal financial literacy, is needed to know the financial performance status of the banks where their deposits are vested.4 Financial performance is not available from the records and files in any organization. It has to be derived by the usage of financial statement analysis techniques. Some of the important commonly used techniques are ratio analysis, comparative statement analysis, common size analysis, and time series analysis.

Financial information is needed to predict, compare and evaluate the earnings ability. It is also required to aid an economic decision making investment and finance decision making. Financial ratios are used in the evaluation of the financial condition and profitability of a company.5 The ratios are calculated from the financial information provided in the balance sheet and income statement. While analyzing the financial statements one should keep in mind the principles and practices that accountant’s use in preparing statements to examine the financial condition and preference of a company.6 Ratio analysis is one of the techniques of financial analysis where ratios are used to evaluate the financial conditions and performance of a firm.

The health of the banking system underpins that of the economy as a whole. Any destabilization in financial markets affects even those who are not in financial markets.7 The solvency or insolvency situations of a bank have been catching a greater attention of the public. Financial ratios are often used to measure the overall financial soundness of a bank and the quality of its management. Hence many of the banks failed to keep their financial stability and this study was undertaken to analyse the financial efficiency, profitability and the structural health of the organization.

Objectives

The main objectives are

  1. To analyze the financial statement of bank through the calculation of ratios, and to understand the overall financial position, and

  2. To know customers behavior towards various deposit schemes.

Review of Literature

Anita Makkar and Shveta Singh (2013) analysed the financial performance of Indian commercial banks. Rohit Bansal (2014) conducted a comparative analysis of the financial ratios of selected banks in India for the period of 2011-2014. Samir Thakkar, et. al (2020) have conducted financial performance analysis of banking sector in India for the period of 2016-2020. Karunakaran N (2020) analysed the role and challenge of rural banks in the financial inclusive growth of India. Thimmaiah  Bayavanda  Chinnappa and Karunakaran N (2021), and Chinnappa T B and Karunakaran N (2022) studied the consolidation in the banking industry and opinion of customers on satisfaction in the selected bank branches in India.

Materials and Methods

The data were collected through primary and secondary sources. Primary data were collected from Kerala State Co-operative Bank, Kasaragod using questionnaire, 50 samples were taken for analyzing the customer behaviour towards deposit scheme and five year income statement and balance sheet were used for financial analysis. Analysis of the study is done using common size balance sheet, comparative balance sheet, ratio analysis, and chi-square test.

Table 1

Comparative balance sheet of 2020-2021

Particulars

2020

2021

Absolute change

Percentage Change

Assets

Fixed Asset Investment Current assets Other Deposits Shares Advances Other Asset

15423374.38 386605541.00 22238825.89 650592.00 13000.00 851376840.00 9978758.70

17970066.36 480858365.00 30571992.62 1169158.00 13000.00 863934785.00 8863801.64

2546692.00 94252824.00 8333166.7 518566.00 0 12557945.00 (-)111495.7

16.51 24.38 37.47 79.71 0 1.48 -1.12

Total

1286286931.95

1403381168.95

117094237.00

9.103

Liabilities and capital

Share capital Reserve fund Deposits and other deposits Liabilities and other liabilities Provisions and surplus

26578900.00 101685349.47 1097819867.19 2988313.00 21379945.77 8821614.69 27012941.83

34401700.00 123174448.58 1183224160.61 3320715.00 21789688.84 9331453.69 28139002.23

7822800.00 21489099.11 85404293.42 332402.00 409743.07 509839 1126060.40

29.43 21.13 7.78 11.12 1.92 5.78 4.17

Total

1286286931.95

1403381168.95

117094237.00

9.103

[i] Source: Annual Report of KSCB

Results, Analysis and Discussion

Comparative balance sheet of bank

In 2020-21, other asset showing a decreasing trend. The fixed assets, investment, current assets, other deposit, shares and advances are showing increasing trend (Table 1); for investment there is a high growth rate.

Common size balance sheet

In the year 2021, the advances constituted major share in assets that is more than 60%. Investment in shares was only about 0.00093%. Among liabilities, deposits constitute major share. There is only 2.95% in share capital (Table 2).

Table 2

Common size balance sheet of 2020-2021

Particulars

Amount (Rs)

Percentage

Assets

Fixed Asset Investment Current assets Other Deposits Shares Advances Other Asset

17970066.36 480858365.00 30571992.62 1169158.00 13000.00 863934785.00 8863801.64

1.28 34.26 2.1785 0.0833 0.00093 61.51 0.631

Total

1403381168.95

100

Liabilities and capital

Share capital Reserve fund Deposits and other deposits Liabilities other liabilities Provisions Surplus

34401700.00 123174448.58 1183224160.61 3320715.00 21789688.84 9331453.69 28139002.23

2.45 8.785 84.31 0.24 1.55 0.665 2.005

Total

1403381168.95

100

[i] Source: Annual Report of KSCB

Liquidity ratios

Current ratio

The current ratio of bank increased in 2017-2018 and decreased in 2018-2019. By analyzing the current ratio, the organization has a satisfactory level of liquidity (Table 3).

Table 3

Current ratio of bank

Year

Current Assets

Current Liabilities

Current Ratio

2016-2017

10804228.68

14096877.00

0.76

2017-2018

18258860.37

17925183.00

1.01

2018-2019

24802569.02

26324784.62

0.94

2019-2020

22238825.89

21379945.77

1.04

2020-2021

30571992.62

21789688.84

1.40

Source: Annual Report of KSCB

.

Proprietary ratio

Proprietary ratio shows a decreasing trend in the first 4 years but it was somewhat high in the year 2020-2021 (Table 4).

Table 4

Proprietary ratio of bank

Year

Shareholder’s fund

Total assets

Proprietary ratio

2016-2017

16353800.00

689085400.67

0.023

2017-2018

18838600.00

891951017.39

0.021

2018-2019

23576800.00

1159300471.53

0.020

2019-2020

26578900.00

1286286931.95

0.020

2020-2021

34401700.00

1403381168.95

0.024

Source: Annual Report of KSCB

Debt equity ratio

The ideal debt-equity ratio is 1:1. The debt-equity ratio of 2018-2019 year was 1.11%. Later it started to increase. For the other four years it was less than one percentage; which shows, comparing to the other years debt equity ratio for the year 2018-2019 is good (Table 5).

Table 5

Debt equity ratio of bank

Year

Total debt

Shareholder’s fund

Debt Equity Ratio

2016-2017

14096877.00

16353800.00

0.86

2017-2018

17925183.00

18838600.00

0.95

2018-2019

26324784.62

23576800.00

1.11

2019-2020

21379945.77

26578900.00

0.80

2020-2021

21789688.64

34401700.00

0.63

Source: Annual Report of KSCB

Credit deposit ratio

Shows that, in the year 2016-17 credit deposit ratio was 84.74%, increased to 86.52%. Later years it was decreased. It is clear that in all years above 50% of the deposit are given by the bank as loan.

Table 6

Credit deposit ratio of bank

Year

Advances / Loan

Deposits

Credit to deposit ratio

2016-2017

489403860.00

577476933.51

84.74

2017-2018

656373870.00

758589925.64

86.52

2018-2019

842417837.00

992702506.84

84.86

2019-2020

851376840.00

1097819867.19

77.55

2020-2021

863934785.00

1183224160.61

73.01

Source: Annual Report of KSCB

Investment deposit ratio

hows the investment- deposit ratiofor the year 2018-19 is higher than compared to other years.

Table 7

Investment deposit ratio of bank

Year

Investment

Deposits

Investment- Deposit Ratio

2016-2017

170165432.00

577476933.51

0.29

2017-2018

197696297.00

758589925.64

0.26

2018-2019

2663755310.00

992702506.84

2.68

2019-2020

386605541.00

1097819867.19

0.35

2020-2021

480858365.00

1183224160.61

0.40

Source: Annual Report of KSCB

Net investment to total asset ratio

Net investment to total asset is 24.69 in 2016-17 and then three years it was a decreasing trend and in the year 2020-21 the ratio increased and it was 34.26 (Table 8).

Table 8

Net Investment tototal asset ratio of bank

Year

Investment

Total assets

Ratio

2016-2017

170165432

689085400.67

24.69

2017-2018

197696297

891951017.39

22.16

2018-2019

266375310

1159300471

22.97

2019-2020

386605541

1286286931.95

30.05

2020-2021

480858365

1403381168.95

34.26

Source: Annual Report of KSCB

Investment in shares to net investment ratio

It is seen that in each year there is an increase in investment in shares (table. 9).

Table 9

Investment in shares to net investment ratio of bank

Year

Investment in shares

Net investment

Ratio

2016-2017

7000.00

170165432

4.11

2017-2018

7000.00

386605541

3.54

2018-2019

10000.00

266375310

3.75

2019-2020

13000.00

386605541

3.36

2020-2021

13000.00

480858365

2.70

Source: Annual Report of KSCB

Cash position ratio

From table.10, it is clear that the cash position ratio is in satisfactory level.

Table 10

Cash position ratio of bank

Year

Cash

Current liabilities

Cash position ratio

2016-2017

10804228.68

14096877.00

0.76

2017-2018

18258860.37

17925183.00

1.01

2018-2019

24802569.02

26324784.62

0.94

2019-2020

22238825.89

21379945.77

1.04

2020-2021

30571992.62

21789688.84

1.40

Source: Annual Report of KSCB

Table 11

Solvencyratio of bank

Year

Total Debt

Total Asset

Ratio

2016-2017

14096877.00

689085400.67

0.020

2017-2018

17925183.00

891951017.39

0.020

2018-2019

26324784.62

1159300471

0.022

2019-2020

21379945.77

1286286931.95

0.016

2020-2021

21789688.84

1403381168.95

0.015

Source: Annual Report of KSCB

Table 12

Profitabilityratio of bank

Year

Net Income

Total Assets

ROA

2016-2017

7603251.41

689085400.67

1.10

2017-2018

11787256

891951017.39

1.32

2018-2019

16300550.47

1159300471.53

1.40

2019-2020

11401187.07

1286286931.95

0.88

2020-2021

12925887.2

1403381168.95

0.92

Source: Annual Report of KSCB

Table 13

Customers behaviour on deposit scheme of bank

Monthly salary of customers

<15000

15000-30000

30000-50000

50000-80000

80000>

Total

Type of deposit scheme

Short term deposit

5

8

2

4

1

20

Long term deposit

3

7

13

4

3

30

Total

8

15

15

8

4

50

X2=22.53

Profitability ratio

hows that the profitability ratio on asset has above 1%. But in the years 2019-20 and 2020-21, is less than 1 %.

Customers behaviour on deposit scheme

Chi-square test is used to analyze any significant relationship between monthly salary of customers and type of deposits. Here, there is significant relationship between monthly income of the customers and type of deposit scheme (table. 13).

Conclusion

If properly analyzed and interpreted financial statement can provide valuable insight into a firm’s performance analysis. Customers are the king of any business, and customer behaviour in relation to their income knows, the trend of investment in various deposit schemes. The comparative statement, common size balance sheet, and ratio analysis shows that the bank has a good financial position. Bank Surplus is increasing except one year and was not high in rate. Bank’s liquidity position is fair and invests more in current asset than the liquid asset.

Source of Funding

None.

Conflict of Interest

None.

References

1 

Thimmaiah Bayavanda Chinnappa N Karunakaran Indian Banking: The Road AheadASNJJRA20211411728

2 

Rohit Bansal Comparative analysis of the financial ratios of selected banks in India for the period ofResearch journal of finance and accounting20115153167

3 

Samir Thakkar Divyang Joshi Ravina Machhi Devyesh Chauhan Financial performance analysis of banking sector in India for the period ofEuropean Journal of Molecular & clinical Medicine20160833

4 

Thimmaiah Bayavanda Chinnappa N Karunakaran Consolidation in the Banking Industry: HR challenges, consequences and solutions”Journal of Management Research and Analysis202183147151

5 

Anita Makkar Sveta Singh Analysis of the financial performance of Indian Commercial Banks: A comparative studyIndian Journal of Finance2013

6 

N Karunakaran Role and challenge of Rural Banks in the Financial Inclusive Growth of India”Journal of Management Research and Analysis202073104106

7 

T B Chinnappa N Karunakaran Opinion of Customers on Satisfaction in the Selected Bank branches in India”Journal of Management Research and Analysis202293167170



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Article type

Original Article


Article page

66-71


Authors Details

E. Ambika, N Karunakaran


Article History

Received : 28-12-2022

Accepted : 17-01-2023


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