Introduction
In the dynamic landscape of the modern workplace, organizations are increasingly recognizing the pivotal role that motivated employees play in driving success. Employee motivation is not merely a theoretical concept; it's a catalyst that propels individuals to reach their full potential and contributes significantly to the overall efficiency and effectiveness of an organization. As businesses strive to enhance productivity, boost morale, and retain top talent, the implementation of effective employee motivation techniques has become a strategic imperative.1, 2 Motivated employees are more likely to be engaged, committed, and innovative. Their enthusiasm not only fosters a positive work environment but also directly influences the bottom line. This article delves into the profound effects of various employee motivation techniques, shedding light on how organizations can leverage these strategies to cultivate a workforce that is not only satisfied but inspired to excel. Employee motivation serves as the bedrock for a thriving organizational culture. 3, 4, 5, 6, 7 A motivated workforce is more resilient in the face of challenges, adaptable to change, and driven to exceed expectations. The impact is felt across various dimensions, from heightened individual performance to improved collaboration among team members. In essence, a motivated workforce becomes a driving force that propels an organization towards its goals. This study helps to find out the effect of motivational techniques adopted by Dinesh foods in Kannur, Kerala. Dinesh food is one of the leading food processing unit manufacturing high quality products. The core strength of Dinesh food is the skilled and motivated human resources. It is always the responsibly of any organization to keep an eye on the motivational level of their employees to bring morale and productivity among them. Whether it is monetary or non-monetary type of motivation it is always encouraging them to be more efficient and effective in their job roles.
Objectives
The main objective is to study the effect of employee motivation techniques in Kerala. More specifically the main objectives are: (i) to examine whether motivation helps to improve the performance of employees; (ii) to understand whether motivation is helpful to reduce employee turnover and absenteeism in the organization; and (iii) to know the type of motivation technique used in the organization.
Review of literature
Ananthan B.R and Sudheendra Rao L.N (2011), Rama Priya., (2019), Thimmaiah Bayavanda Chinnappa and Karunakaran N (2021), Bayavanda Chinnappa T and Karunakaran N (2022), Sanushma. S and Karunakaran. N (2022) and Ayshath Sameena and Karunakaran N (2023) shared knowledge on motivational techniques of organization to reach its goals and objectives.
Materials and Methods
The data is mainly collected from primary and secondary sources. Direct observation, personal interviews, and questionnaire were the primary data sources. The respondents were selected by using non probability convenient sampling from all departmental employees of Dinesh food products, Kannur and 50 Samples were taken. Secondary data were collected from company records, annual reports of the company, and company brochure. Percentage was used for data analysis.
Results Analysis and Discussion
Table 1 shows the number of employees motivated by immediate employers. 100% of employees of the Firm are motivated.
Table 1
Number of employees motivated by immediate employers
|
Sl. No |
Particulars |
Number of employees |
Percentage |
|
1 |
Yes |
50 |
100 |
|
2 |
No |
0 |
0 |
|
Total |
50 |
100 |
|
|
Source: Primary Data |
|||
Company is mainly following two types of motivational technique. From Table 2, it is clear that 26% of employees get financial motivation and other 75% get non-financial motivation
Table 2
Motivational techniques in company
|
Sl. No |
Particulars |
Number of employees |
Percentage |
|
1 |
Financial |
13 |
26 |
|
2 |
Non-Financial |
37 |
74 |
|
Total |
50 |
100 |
|
|
Source: Primary Data |
|||
Motivation helps to increase the productivity of organization (Table 3); 52% of employees argued that, motivation helps to increase productivity and 22% very high, 20% reasonable, and 6% of employees are low.
Table 3
Motivation views of employees
|
Sl. No |
Particulars |
Number of employees |
Percentage |
|
1 |
Low |
3 |
6 |
|
2 |
Reasonable |
10 |
20 |
|
3 |
High |
26 |
52 |
|
4 |
Very High |
11 |
22 |
|
Total |
50 |
100 |
|
|
Source: Primary Data |
|||
Motivation is essential for reducing absenteeism and labor turnover. From Table 4, it is clear that 100% employees say that motivation is essential for reducing labor turnover and absenteeism.
Table 4
Motivation and reducing absenteeism
|
Sl. No |
Particulars |
No. of employees |
Percentage |
|
1 |
Yes |
50 |
100 |
|
2 |
No |
0 |
0 |
|
Total |
50 |
100 |
|
|
Source: Primary Data |
|||
Managers encourage open, honest two way communication.Table 5 shows that 96% of employees say that mangers encourage open honest two way communication and 4% say against this statement.
Conclusion
Dinesh food is one of the leading food processing unit manufacturing high quality products. The core strength of it is skilled and motivated human resources. From the study it is observed that supervision of the firm is highly strict and all employees are motivated by their employer and most of the employees are satisfied with their job. The motivational technique help the company to meet its objectives; And the firm mainly following non-financial motivational technique and most of the employees are satisfied with the incentives of the organization. The motivated employees are entirely different from other employees and the motivated workers can give a significant contribution to the success of the company.
