Journal of Management Research and Analysis
Official Publication of Innovative Education and Scientific Research Foundation
Official Publication of Innovative Education and Scientific Research Foundation
Print ISSN: 2394-2762
Online ISSN: 2394-2770
CODEN : JMRABX
Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...Success of CAMPCO in the agricultural marketing of India
Author : N Karunakaran
Doi : http://doi.org/10.18231/j.jmra.2022.021 Page No : 108-112
A study on advertisement strategies adopted by FMCG companies with special reference to nutritional drink products for kids
Author : Vikas Neharkar, Nilesh Anute
Doi : http://doi.org/10.18231/j.jmra.2022.022 Page No : 113-119
Trend and dynamics of card payment system in India
Author : P. Shibu, M. D. Devasia, N Karunakaran
Doi : http://doi.org/10.18231/j.jmra.2021.037 Page No : 193-197
Customer relationship management and higher education in India
Author : T Bayavanda Chinnappa, N Karunakaran
Doi : http://doi.org/10.18231/j.jmra.2021.035 Page No : 180-188
Exploring the capabilities and limitations of GPT and Chat GPT in natural language processing
Author : Nimit Jagdishbhai, Krishna Yatin Thakkar
Doi : http://doi.org/10.18231/j.jmra.2023.004 Page No : 18-20
Contemporary issues on Eco-friendly consumerism
Author : T. B. Chinnappa, N Karunakaran
Doi : http://doi.org/10.18231/j.jmra.2022.039 Page No : 197-200
Consumer engagement with augmented reality (AR) in marketing: Exploring the use of ar technology in marketing campaigns and its impact on consumer engagement, brand experiences, and purchase decisions
Author : Krishna Yatin Thakkar, Bhavin Bhaskarbhai Joshi, Prashant Pravinbhai Kachhela
Doi : http://doi.org/10.18231/j.jmra.2023.017 Page No : 99-105
Impact of liquidity and profitability on share price: An analysis of Indian cement companies
Author : Ashok Panigrahi, Kushal Vachhani, Mohit Sisodia
Doi : http://doi.org/10.18231/j.jmra.2022.006 Page No : 22-28
Changing values of HRM: An alternative to personal development
Author : T. B. Chinnappa , N Karunakaran
Doi : http://doi.org/10.18231/j.jmra.2022.038 Page No : 194-196
The transformative impact of artificial intelligence on hr practices and employee experience: A review
Author : Nimit J Ganatra, Jainisha D Pandya
Doi : http://doi.org/10.18231/j.jmra.2023.018 Page No : 106-111
Promotion strategies of customer relationship management
Author : T. Bayavanda Chinnappa, N Karunakaran
Doi : http://doi.org/10.18231/j.jmra.2022.032 Page No : 171-176
Application of discounted cash flow model valuation: The case of Exide industries
Author : Ashok Panigrahi, Kushal Vachhani, Mohit Sisodia
Doi : http://doi.org/10.18231/j.jmra.2021.034 Page No : 170-179
Intrinsic & extrinsic motivation & its impact on organizational performance at Rajkot city: A review
Author : Jainisha D Pandya
Doi : http://doi.org/10.18231/j.jmra.2024.009 Page No : 46-53
Overcoming the barriers in implementing TQM and sustaining the success through continuous quality improvement: Deming’s 14 points
Author : T. Bayavanda Chinnappa, N Karunakaran
Doi : http://doi.org/10.18231/j.jmra.2022.010 Page No : 47-50
Gold price dynamics in India: A pre-post-liberalisation comparison
Author : K. V. Pradeep, N Karunakaran
Doi : http://doi.org/10.18231/j.jmra.2022.020 Page No : 102-107
Contemporary relevance of OTT platforms in the entertainment world with special reference to Indian cinema industry
Author : Shruti Nirmal, Thankachan Jose Kaitharath
Doi : http://doi.org/10.18231/j.jmra.2022.036 Page No : 187-190
Prevention and relaxation techniques for coping stress and improving employee performance
Author : T. Bayavanda Chinnappa, N Karunakaran
Doi : http://doi.org/10.18231/j.jmra.2022.009 Page No : 42-46
Trend identification with the relative strength index (RSI) technical indicator –A conceptual study
Author : Ashok Kumar Panigrahi, Kushal Vachhani, Suman Kalyan Chaudhury
Doi : http://doi.org/10.18231/j.jmra.2021.033 Page No : 159-169
Digital servitization: An effective tool of attracting customers in modern business world
Author : Vanshika Parate, Bhumika V Hiremath, R. K. Tailor
Doi : http://doi.org/10.18231/j.jmra.2022.041 Page No : 207-209
Digital marketing and it’s impact on the buying behaviour of the consumers
Author : R.K. Tailor, Simran Kaur
Doi : http://doi.org/10.18231/j.jmra.2023.022 Page No : 128-134
Effect of employee motivation techniques in Kerala: A case study of dinesh foods in Kannur
Author : K.P. Jithu, N. Karunakaran
Doi : http://doi.org/10.18231/j.jmra.2023.043 Page No : 254-256
Opinion of customers on satisfaction in the selected bank branches in India
Author : T. Bayavanda Chinnappa, N Karunakaran
Doi : http://doi.org/10.18231/j.jmra.2022.031 Page No : 167-170
Seriousness and responsiveness of the myth of campus selection by management institutes and corporate
Author : K R Ajith Kumar, N Karunakaran
Doi : http://doi.org/10.18231/j.jmra.2021.040 Page No : 208-211
Road ahead of Indian banking through universal banking and regulatory environment
Author : T Bayavanda Chinnappa, N Karunakaran
Doi : http://doi.org/10.18231/j.jmra.2021.036 Page No : 189-192
Relevance of trusteeship model in modern business world
Author : B. Sajith Kumar, N Karunakaran
Doi : http://doi.org/10.18231/j.jmra.2022.008 Page No : 37-41
Evaluating performance management systems roadmap for effective practices: A review
Author : T. Bayavanda Chinnappa, N Karunakaran
Doi : http://doi.org/10.18231/j.jmra.2022.003 Page No : 6-10
Project completion and exist strategy plans: A case study of world bank supported community and social development programme AF (CSDP-AF) in Nigeria
Author : M.S. Sadiq, I.P. Singh, N. Karunakaran
Doi : http://doi.org/10.18231/j.jmra.2024.011 Page No : 59-62
Technostress and its impact on job satisfaction: Evidences during COVID-19 pandemic among faculty members in higher education in Karnataka
Author : Veerendrakumar M Narasalagi, Shridevi Shintri, Ummi Naiemah Saraih
Doi : http://doi.org/10.18231/j.jmra.2021.039 Page No : 202-207
Role of kitty party in micro finance
Author : R. K. Tailor, Palak Sharma
Doi : http://doi.org/10.18231/j.jmra.2021.038 Page No : 198-201
A study on digital payment applications in India
Author : Gaurav Tyagi, Hrishikesh Jagadale, Nilesh Anute
Doi : http://doi.org/10.18231/j.jmra.2022.028 Page No : 150-156