The significance of marketing in the era of artificial intelligence

• Author Details:   
• Sanjeev Bansal ^*
• Pankaj Kumar

---

The integration of Artificial Intelligence (AI) into marketing has revolutionized the way businesses engage with consumers, design products, and optimize strategies. AI technologies, such as machine learning, data analytics, chatbots, and automation tools, are driving a paradigm shift in marketing. This paper explores the significance of marketing in the era of AI, examining the transformative impact of AI on customer experiences, business operations, and marketing strategies. It also discusses the challenges and ethical considerations involved in the application of AI in marketing, providing insights into future trends and the evolving role of marketing professionals.

Keywords: Artificial Intelligence (AI), Artificial general intelligence (AGI), Natural language processing (NLP)