Journal of Management Research and Analysis

Official Publication of Innovative Education and Scientific Research Foundation


Volume 12, Issue 3, Year 2025, No of articles 12
Editorial
Deconstruct yourself to reconstruct: Path to accomplish your dreams
Author details: K.J. Thankachan
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Original Article
Impact of corporate branding on consumer preference and brand loyalty: A comparative study of the personal care segment in the Indian FMCG sector
Author details: Sumit Kumar Singh, Rajeev Shukla
The personal care market has become one of the most dynamic and brand-sensitive segments within India's quickly expanding Fast-Moving Consumer Goods (FMCG) industry. Customers now have a greater range of options due to the growing number of businesses joining the industry. Corporate branding has dev....
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An empirical study on inter-relationship among store image and store satisfaction in discount stores in Gujarat
Author details: Abhijitsinh Vala
The retail industry in India is the second largest employer after agriculture and amounts to more than $ 250 billion of business every year. In spite of the industry being so large just about 25% of the industry falls under the organised retail sector and hence the scope and growth of organised reta....
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The pink tax in India: Empirical evidence of gender-based pricing disparities in retail markets
Author details: Ashok Kumar Panigrahi, Lucky Ansari
This study investigates gender-based pricing disparities—commonly termed the “Pink Tax”—within Indian retail markets. Using a mixed-methods approach, we analysed 52 matched product pairs across personal care, apparel, children’s items, recreational goods, and healthcare products from major online an....
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An empirical study of employee engagement among female faculty members of higher educational institutions in Sikkim
Author details: Monika Payal
Engaged employees have the potential to significantly affect the productivity of the organization and additionally ensures retention of employees. According to Gallup, a global research and consulting firm, engaged employees, work harder, create more innovations, have lower absentee rates, require l....
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A study on fundamental analysis of automobile sector as a long term investment for investors
Author details: Ekta Kukdiya
Fundamental analysis is an approach used to determine the 'correct price' or intrinsic value of a security. The objective is to identify underpriced and overpriced securities in the marketplace, thereby aiding in sound investment decisions such as buying or selling. A security is considered underpri....
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Will AI replace statistical programming jobs
Author details: Shanavaz Mohammed
The rapid advancement of artificial intelligence (AI) has sparked significant debate about its potential to replace human employment, even for statistical programming jobs. While AI demonstrates remarkable proficiency in automating routine statistical tasks such as data cleaning, basic modeling, and....
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MSMEs and budget 2025: A study exploring Indian entrepreneurial ecosystem through government initiatives
Author details: Ashitha Mary George, N. Karunakaran
This study looks at how India's MSME sector will be impacted by the Budget 2025, highlighting the significance of government initiatives in fostering growth, innovation, and financial stability. Using secondary data from government and budget reports, industry surveys, and academic studies, examined....
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Cashflow growth and liquidity tribulations: evidence from public sector chemical companies in Kerala
Author details: Sunil Kumar K.K., Renjith Mohan P.
Cash flow problems and liquidity tribulations are closely related in financial distress situation. ‘Insufficient cash flows are the reasons for non-repayment of loan amount’. When a firm experience financial distress, news about cash flow become more dominant than future return. Financial distress i....
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Status of job stress and satisfaction among employees of public sector banks in Kannur district of Kerala
Author details: A.V. Akshara, N. Sindhu, N. Karunakaran
Human capital is the vital component of development of any country. In this fast-growing competitive world, the role of banking sector is very large. Compared to the past, the public sector banks are witnessing huge change in its business operations, services to the customers and use of modern techn....
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An empirical study on factors influencing life insurance purchase intention using the theory of planned behaviour
Author details: Jeevitha Elangovan, Michael David Premkumar
Life insurance is a tool to cover the financial risk of individuals, and the intention to purchase life insurance was influenced by a variety factors. The purpose of this study is to analyze the factors that influence the intention to purchase Life Insurance using the Theory of Planned Behavior. The....
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Exploring the intersection of agritech business, sustainability, and the sustainable development goals (SDGs): A bibliometric perspective 
Author details: Rajitna Balakrishnan, KR Rehin
The nexus between agritech innovations and sustainability is increasingly significant in global discussions on achieving the Sustainable Development Goals (SDGs). This study conducts a bibliometric analysis of scholarly publications from 2010 to 2024 to examine research trends, intellectual structur....
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