Waste generation, an inevitable outcome of human activity, has intensified in volume and complexity due to economic growth and rising living standards. Efficient waste management, involving collection, transportation, processing, recycling, and monitoring, is critical for sustainability. Urban areas, particularly in developing countries like India, face pronounced challenges in solid waste management (SWM) due to rapid urbanization, limited infrastructure, and inadequate resources. In Kerala, despite a literate population, public apathy and the "Not in My Backyard" (NIMBY) syndrome hinder sustainable waste management efforts, leaving municipalities like Mattannur grappling with irregular collection, inadequate segregation, and low community participation. Mattannur Municipality, a semi-urban area, generates approximately 15 tons of waste daily, managed primarily by community-led initiatives like Haritha Karma Sena (HKS) and Kudumbashree units. However, waste collection remains inconsistent, with monthly pickups for households and limited vehicle support. While efforts in waste segregation, particularly of organic and recyclable materials, are commendable, irregular collection and inadequate workforce hinder the system’s efficiency. Survey data reveal dissatisfaction among residents, with no daily waste collection and uncertainties in scheduling undermining public trust. Awareness levels about SWM practices show significant gaps, especially in understanding the long-term environmental impacts of improper disposal. While most residents recognize the hazards of burning waste and improper SWM, awareness about overuse of plastics and biodiversity loss remains low. Despite challenges, the community exhibits willingness to support improved services. Currently charged a modest ?30 monthly fee for waste collection, 70% of respondents are ready to pay an additional ?47.63 on average for enhanced SWM systems. Strengthening infrastructure, ensuring regular collection, and fostering participatory approaches can enhance the municipality’s SWM framework, ensuring environmental sustainability and improved public health.
Keywords: Sustainability, Solid Waste Management (SWM), Urbanization, Public Participation, Waste Segregation.