Journal of Management Research and Analysis
Official Publication of Innovative Education and Scientific Research Foundation
Official Publication of Innovative Education and Scientific Research Foundation
Print ISSN: 2394-2762
Online ISSN: 2394-2770
CODEN : JMRABX
Journal of Management Research and Analysis (JMRA) open access, peer-reviewed quarterly journal publishing since 2014 and is published under auspices of the Innovative Education and Scientific Research Foundation (IESRF), aim to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. IESRF is dedicated to the transfer of technology and research by publishing scientific journals, research content, providing professional’s membership, and conducting conferences, seminars, and award programs. With more...Review Article
Author Details :
Volume : 3, Issue : 1, Year : 2016
Article Page : 53-55
Abstract
This article discusses the various marketing strategies and promotional forces of McDonalds. McDonalds uses several different means to help them in achieving revenue and increasing a positive customer engagement toward their products. Three main sources of doing so are franchise revenues, the property returns that they receive from renting or sublease to franchises and retail sales. In spite of the difficulties and extraordinary rivalry in the business sector, the McDonalds holds a solid position with the assistance of its effective marketing strategies. Customer perception of the taste of their burgers may outweigh that of Burger King.
How to cite : Rodrigues J, Nikhil S, Jacob S, Promotional Strategies of McDonalds and Market Effects. J Manag Res Anal 2016;3(1):53-55
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