---

Opinion of customers on satisfaction in the selected bank branches in India

---

Original Article

Author Details : T. Bayavanda Chinnappa, N Karunakaran*

Volume : 9, Issue : 3, Year : 2022

Article Page : 167-170

https://doi.org/10.18231/j.jmra.2022.031

Suggest article by email

Get Permission

---

Abstract

Banks are the mart of the world, the nerve centers of Economics and Barometers of nation’s property. Banking in India is indeed as old as Himalayas. But, the banking functions became an effective force only after the first decade of 20th century. India is having around 600 banks with 4800 branches spread all over the country and these were nationalized in a three-phased manner. Today the cost of retaining a customer is just one-tenth the cost of acquiring a new one. Banks do offer tangible services but which cannot satisfy the customers, who need intangible services, which could be experienced like behavior and efficiency of staff, speed of transactions and the ambience.

Keywords: Banks, Customer, Satisfaction, India

How to cite : Chinnappa T B, Karunakaran N, Opinion of customers on satisfaction in the selected bank branches in India. J Manag Res Anal 2022;9(3):167-170

This is an Open Access (OA) journal, and articles are distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 License, which allows others to remix, tweak, and build upon the work non-commercially, as long as appropriate credit is given and the new creations are licensed under the identical terms.