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Contemporary relevance of OTT platforms in the entertainment world with special reference to Indian cinema industry

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Review Article

Author Details : Shruti Nirmal, Thankachan Jose Kaitharath*

Volume : 9, Issue : 4, Year : 2022

Article Page : 187-190

https://doi.org/10.18231/j.jmra.2022.036

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Abstract

OTT platforms has increased craze in the youth and the larger audience attention due to variety in the content which focus not only on entertainment but also on the information. The major factors contributing the rise of the video streaming platforms are subscription with heavy discounts for the unlimited content, many content based work in the films in the form of documentaries in which information is given in an entertaining way. Another factor helped is the increased usage of smartphones and internet availability in the country. One of the spices of OTT is the web series which is a very trending program format. This study was carried on by the observation method, focus group study & the interview method of the research. The generalized conclusion the researcher got was that the people are more inclined to the OTT platform contents due to the ample of time available to them during COVID-19 pandemic, which worked as an inclined habit into people’s routine.

Keywords: OTT, COVID-19, Technology

How to cite : Nirmal S, Kaitharath T J, Contemporary relevance of OTT platforms in the entertainment world with special reference to Indian cinema industry. J Manag Res Anal 2022;9(4):187-190

This is an Open Access (OA) journal, and articles are distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 License, which allows others to remix, tweak, and build upon the work non-commercially, as long as appropriate credit is given and the new creations are licensed under the identical terms.