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- DOI 10.18231/j.jmra.2025.002
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CrossMark
- Citation
Tourism 2.0: Exploring the evolution of smart destinations
- Author Details:
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BS Krishnamma *
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Krishna Babu
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Aleena Maria Zacharia
Smart tourism is revolutionizing the tourism industry by integrating advanced technologies, including artificial intelligence (AI), big data analytics, and the Internet of Things (IoT), to enhance visitor experiences and boost destination competitiveness. This study presents a bibliometric analysis of smart tourism literature published between 2013 and 2024, examining publication trends, influential works, and key research themes. The findings reveal significant advancements in digital tools and strategies, such as Social, Context-aware, and Mobile (SoCoMo) marketing, and immersive technologies like virtual and augmented reality (VR/AR). These innovations have driven personalized, real-time services and data-driven decision-making in destination management. The analysis also highlights contributions from leading countries and scholars, fostering interdisciplinary collaboration and exploring challenges like data privacy and governance. Despite the transformative potential of smart tourism, adoption rates among tourists remain constrained by technological complexities and privacy concerns. As the industry adapts to post-pandemic realities, virtual tourism and sustainable practices are pivotal for future research and implementation. This study offers valuable insights into the evolution of smart tourism, guiding stakeholders in navigating the digital transformation of the sector.
Keywords: Smart tourism, Digital transformation, Artificial intelligence, Virtual reality, Destination management, Bibliometric analysis
References
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How to Cite This Article
Vancouver
Krishnamma B, Babu K, Zacharia AM. Tourism 2.0: Exploring the evolution of smart destinations [Internet]. J Manag Res Anal. 2025 [cited 2025 Oct 14];12(1):3-9. Available from: https://doi.org/10.18231/j.jmra.2025.002
APA
Krishnamma, B., Babu, K., Zacharia, A. M. (2025). Tourism 2.0: Exploring the evolution of smart destinations. J Manag Res Anal, 12(1), 3-9. https://doi.org/10.18231/j.jmra.2025.002
MLA
Krishnamma, BS, Babu, Krishna, Zacharia, Aleena Maria. "Tourism 2.0: Exploring the evolution of smart destinations." J Manag Res Anal, vol. 12, no. 1, 2025, pp. 3-9. https://doi.org/10.18231/j.jmra.2025.002
Chicago
Krishnamma, B., Babu, K., Zacharia, A. M.. "Tourism 2.0: Exploring the evolution of smart destinations." J Manag Res Anal 12, no. 1 (2025): 3-9. https://doi.org/10.18231/j.jmra.2025.002